FMG SuiteSkip the cookie-cutter site.
FMG gives you templated websites and recycled content that quickly go stale. Aspen builds and runs your marketing for you, custom website, original content, and ongoing optimization that actually drives growth.
The fundamental difference.
A template platform that makes you look like everyone else.
Pre-built websites, recycled content, and limited customization. You launch something fast, but it quickly blends in and stops performing.
Proactive AI marketing agent that's built around you.
Aspen uses AI to create a custom website and original content in your voice, then continuously improves it to drive more traffic, engagement, and clients.
Feature by feature.
Capabilities, side by side.
None
$994 to $3,494 upfront
Yes, core to the product
No, bolted on
AI generates net-new content from your knowledge
Pre-built template library
AI-built, unique per advisor, live in days
Templates often described as "cookie-cutter"
Branching, conditions, versioning, run history
Basic, no conditional logic
Proactive agent that builds, runs, and improves your marketing, you review and approve
You do the work, build, manage, and keep everything up to date
Built-in opportunities and deal stages
Not included, requires additional software
Semantic search over your PDFs, transcripts, and guides
No search across your content or website
Runs ads, SEO, AEO, and content to generate qualified leads and booked meetings
Basic blogging, limited leads and appointments
In-house AI experts + quarterly 1:1 strategy sessions
Basic support
Drives traffic, leads, and meetings automatically
Publishes content, little measurable growth
Why advisors switch from FMG to Aspen.
1. From "cookie-cutter" to a website that's actually yours
The most common complaint about FMG is that advisor websites look too similar across firms, same templates, same structure, same feel. Aspen's AI website builder is chat-based with live preview and generates a unique site for your firm. Live in days, not the weeks-long template buildouts FMG advisors describe.
2. From paying for AI as an upsell to AI as the product
FMG gates AI-powered content to its Premium tier and uses it to customize existing templates. With Aspen, AI is the engine, generating original emails, social posts, guides, and more from your knowledge, included in every account.
3. From basic campaign scheduling to real automation logic
FMG users consistently flag the same gaps: missing conditional logic, weak multi-step triggers, and limited reporting. Aspen has a visual automation builder with branching, conditional routing, versioning, and run history, plus AI that builds entire playbooks from a simple prompt.
4. From slow, expensive setup to live in days
FMG charges setup fees and pulls you into a long design process that drags on for weeks or months, time you could be spending growing your firm. Aspen has no setup fees, and your Aspen agent builds and gets your site live in days, not months.